African Insignia Hotels opens for business

African Insignia Hotels is a national company that has been formed due to the need for focused individualized Sales and Marketing representation in a very tough hotel Industry.

Handpicked hotels can enjoy the focus and individual attention by a respected team of well-known industry professionals Lerina McCall and Jessica Nhleko who have the requisite skills, knowledge and experience in Sales, Marketing, Public Relations, Yield Management, and expert assistance in turning hotel businesses around to positive ROI. Operational Expertise will be dealt with by a team of experts who are as passionate as the owners themselves and who have been handpicked to assist the owners to achieve the company goals.

Lerina McCall a Director and spokesperson of African Insignia Hotels explains there are a number of Hotels, upper end Guest Houses, Conference Centres and even 5 Star Hotels who need guidance and assistance by professional Hoteliers and a sales team to assist them to make their business go from good to exceptional. Lacking in some of these properties is guidance and knowledge on Sales and Marketing, Yield Management, Operational Expertise, HR Management advice and e-marketing which is still something which is a concern to some hoteliers. African Insignia Hotels will address and cater for all the above needs and more. The focus on sales is not a shotgun approach but a focused examination of what each property needs in terms of missing market segments to each property. Hotels today need constant client relationship management and need to know where their business is emanating from and why clients and companies are selecting their property to conduct business with.

African Insignia hotels have been formed by people who are passionate about the Hospitality Industry and have the drive, innovation and know how to make a Hospitality Establishment successful. The emphasis of sales and marketing must be focused, measurable and results driven to each individual property.

With an excess of 40 years of Corporate, Government, Travel Trade, PCO, STO contacts, relationships and innovative experience between them, this team will turn any Hospitality Establishment into a sustainable success for each properties shareholders.

For further details on representation and to become a member of this new group – contact African Insignia Hotels – Lerina McCall +27795263469

Author: Muzi Mohale

Hi there, am your host and I blog about the tourism industry in South Africa. You're also welcome to contribute your expert content on matters affecting the industry. You can reach me on muzi[at]

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