Avis drives home with Ask Afrika Orange Index award

Avis was announced as the winner in the car rental industry category of the Ask Afrika Orange Index®. This accolade is testament to Avis’ commitment to always try harder.

The Ask Afrika Orange Index® reflects on customer service excellence across industries and interviews are conducted over 22 industries, 110 companies and 33 000 people. Its meticulous research and expert collaboration provides the foundation for in-depth discussions on service trends and diagnostics in the South African corporate and consumer landscape.


From the left, Mokgadi Mashaphu, Brand Manager – Value Added Products and Santa Smith, General Manager: Marketing, celebrate winning in car rental industry category of The Ask Afrika Orange Index® awards. 

Keith Rankin, Chief Executive of Avis Rent a Car Southern Africa says, “Being awarded the winners in the car rental industry in the Ask Afrika Orange Index® is an honour and a great achievement which wouldn’t be possible without the dedication of our Avis brand ambassadors. Avis will continue to maintain a high standard of service delivery in an effort to always try harder and exceed customer expectations”.

Avis has recently recorded its highest ever Customer Satisfaction Index (CSI) score from market researchers MRM Support, with a record high 91.8. This score increase can be attributed to Avis’ unquestionable dedication to customer service in all facets of its operations. Measuring CSI for a business like Avis brings together the combined product of all interaction between Avis and its customers.

Author: Muzi Mohale

Hi there, am your host and I blog about the tourism industry in South Africa. You’re also welcome to contribute your expert content on matters affecting the industry. You can reach me on muzi[at]tourismedition.com

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