Blend Property Group retains African Pride Hotels to manage 15 on Orange Hotel
African Pride 15 on Orange Hotel will remain in the African Pride Hotels portfolio under the property’s new owners, Blend Property Group.
Founded in 2006, Blend Property Group is a vertically integrated property company focused on development and investment in the office, industrial and retail sectors. The company has core expertise in all facets of the property industry, including asset management and development skills.
Arthur Gillis, CEO of African Pride Hotels, which is the superior deluxe brand within the Protea Hospitality Group, says the hotel is performing exceptionally well – especially its new conference centre and the inherent accommodation needs that flow from that – and the brand is looking forward to working with Blend Property Group to grow the business of the hotel even further.
“The Blend Property Group believes we’ve managed the hotel exceptionally well and the numbers speak for themselves. They’ve expressed the utmost confidence in our expertise and we’re looking forward to working closely with them to grow the business even further.”
Blend CEO Martin Epstein says: “We are happy to be associated with the largest hospitality company in Africa. We recognise the value that the Protea Hospitality Group brings to the table in terms of management expertise, marketing and sales, as well as brand strength, which means we believe that their premium African Pride Hotels brand is appropriate for 15 on Orange Hotel.”
Epstein says the tenant mix and events to attract both Capetonians and visitors to the precinct will be the talisman to growing revenue.
Gillis says there is to be further investment to enhance the product offering such as a new port cochere and private in-house GUEST gym among other things, on the back of continually increasing demand from international consortium corporate business, the domestic market on both individual and group and conferencing basis and international leisure markets.
“We’re positive we have the right partners in the Blend Property Group to invest in growing the African Pride 15 on Orange Hotel precinct to its full potential,” Gillis concluded.