Durban hosts live Zambian radio broadcast
East Coast Radio has been honoured to play host to a broadcast by a Zambian radio station on Durban soil, as part of a tourism initiative. The largest radio station in Lusaka – Phoenix FM – broadcast live from Durban’s beachfront this morning and will again do so tomorrow.
The aim of the broadcast is to promote tourism to KwaZulu-Natal, given the recent launch of direct flights from Lusaka to Durban by SA Express. Dube TradePort is of the view that African connectivity directly with Durban has become a reality and that this will pave the way for new trade, investment and leisure opportunities in markets north of South Africa.
Phoenix FM has experience the hospitality of the region first hand and by spreading the message beyond our borders will help bolster tourism to the region. One of the Phoenix FM DJ’s Paddy Mukando says, “It’s been an experience beyond our wildest dreams. The reception has been amazing. We’ve had an opportunity to explore both places of leisure and business including the Dube TradePort, uShaka Marine World and the Moses Mabhida Stadium. It’s been so exciting that I can honestly say I feel like a kid again! Now knowing that there are direct flights will have a big impact on the decision by people to travel to Durban.”
East Coast Radio General Manager Trish Taylor says, “Having another African country broadcast here in KwaZulu-Natal is a first for our province and for East Coast Radio. We have tried to ensure that our broadcasting guests from Zambia have had a truly Funsunzi experience!”