Eastern Cape Parks and Tourism Agency to launch Tourism Month
The Eastern Cape Parks and Tourism Agency (ECPTA) will officially launch Tourism Month at an event to be held at the Steve Biko Centre in King Williams Town on Wednesday, 04 September 2013. Tourism Month is celebrated in South Africa annually in September to mark the contribution that the industry makes to the country’s economy.
Stakeholders and media will gather at the Steve Biko Centre this week, where they will be informed about the exciting ECPTA Tourism Month campaigns under the theme: Tourism and Water: Protecting our Common Future.
“The theme for Tourism Month 2013 gives us an opportunity to showcase not only the role that tourism plays in the economy of the Eastern Cape but also highlights the benefits of having merged tourism and conservation to enhance the destination offering. This theme is also important in highlighting the value that water plays in the tourism industry, not only in the accommodation establishments for everyday use but also in the conservation of the water with our coastlines being one of the biggest draw cards for the province,” said Luxolo Rubushe, Chief Executive Officer of the ECPTA.
The event, which will be attended by the Premier of the Eastern Cape, Noxolo Kiviet, the MEC for the Department of Economic Development, Environmental Affairs and Tourism (DEDEAT) industry stakeholders and media will see the entity launch their Tourism Month campaigns including the My Eastern Cape Primary School Poster Competition; Mini vs Maxi, Tourism Month Nature Reserve Campaign; a Social Media Campaign called Mr and Ms Adventure and the High on the Eastern Cape Coffee Shop Promotion.
“These various campaigns which aim to promote the Adventure Province as a tourism destination to the domestic market, have several objectives which include generating interest in the Eastern Cape as a tourist destination through creating a community of travelers who share an interest in adventure and conservation. The campaigns are developed in such a way that they have targeted most citizens of the Eastern Cape – young and old,” said ECPTA Executive Director for Destination Tourism, Eddie Marafane.
Rubushe explained that the tourism industry remained the backbone of the province’s economy: “The tourism industry holds immense value for both the province and country. One of the offerings that we promote is the diverse and rich mix of tourism offerings and September gives us a chance to showcase this.”