Eastern Cape Parks and Tourism Agency banks on cultural tourism at INDABA
With only a few days before the annual Tourism Indaba that takes place at the Inkosi Albert Luthuli International Convention Centre in Durban from Saturday, 11 May to Tuesday, 14 May 2013 – the Eastern Cape Parks and Tourism Agency is finalising preparations to present the Adventure Province as the home of culture and heritage.
According to the World Tourism Organisation, “cultural tourism is a form of tourism concerned with a country or region’s arts and culture. It generally focuses on traditional communities who have diverse customs, unique form of art and distinct social practices, which basically distinguishes it from other types of culture.”
Research from the World Tourism Organisation also indicates that while in the past, tourists spent their money freely, with the advent of the economic slow-down; trends indicate that tourists are shifting from travelling for escapism to now opting for enrichment instead – which means that cultural tourism is becoming a necessary part of a traveler’s itinerary.
“With the expansion of the global economy, the desire to learn about global cultures has grown and this is the market we as the Adventure Province are currently tapping into. Cultural tourism from the Eastern Cape also means increased visitors to our shores, increased revenue for local business and an increase in support of local events and programmes that protect cultural heritage resources,” said Luxolo Rubushe, Chief Executive Officer of the Eastern Cape Parks and Tourism Agency.
In line with this message, the ECPTA will launch Isingqisethu Wild Coast Cultural Festival to various stakeholders at their annual networking cocktail event that takes place on Monday, 13th at the Hilton Hotel in Durban.
“Isingqisethu is an event that is very close to our hearts as it is one of the events that we as the ECPTA together with our partners, House of Traditional Leaders and Department of Sport, Arts and Culture implement from conception to finish. It is a cultural event that aims to showcase the heritage of the Eastern Cape from every possible angle – the food, the dress, the dance, the language. In the core of this event we also aim to showcase the sense of ubuntu that is abundant in all corners of the Adventure Province- the hospitality of our people has always been one of our selling points,” said Rubushe.
On the day of the launch, ECPTA staff will dress in traditional attire, serve authentic Eastern Cape food and provide traditional entertainment at the stand.