Gauteng Tourism takes Joburg fashion to Maputo

When travelling along the N12/N4 route between Johannesburg and Komatipoort, its a given that you’ll come across loaded trucks, bakkies and private cars pulling trailers with wares purchased in Johannesburg. Mozambican traders visit the city of gold on a regular basis to replenish stock that is not available back home or pricey compared to South Africa.

Again the same trade is done by Zimbabweans along the N1 route between Johannesburg and Musina. They’re well known for overloading their vehicles with merchandise purchased in Johannesburg.

Again the same trade is done by Zimbabweans along the N1 route between Johannesburg and Musina. They’re well known for overloading their vehicles with merchandise purchased in Johannesburg.

In light of the active trade between Johannesburg and Maputo, recently Gauteng Tourism in conjunction with South African Tourism hosted a select group of journalists from different media houses to accompany them on an activation in Maputo and I cracked an invite.

The aim and objective of the exercise was to promote destination Gauteng in Mozambique, highlighting the forthcoming inaugural Joburg Shopping Festival and the annual premium events that attract tourists to the province.

Forming part of this trip was Johannesburg-based fashion retailer and agent, Tshidiso Sepamla who runs a fashion retail outlet Raw Addition in Johannesburg representing fashion brands such as Magents, House of Ole, Franc Elis and Babatunde was there to showcase Joburg based fashion labels.

Accompanying him was fashion designer Anna-Mari Pretorius, showcasing her clothing label Kottin & Twille. Both were manning a pop-up shop at Southern Sun Maputo hotel lobby, where guests were able to browse and purchase their wares.

House of Ole - formal footwear

Formal footwear by House of Ole

Fundunzi, Babatunde, Magents items

Kottin & Twille

Kottin & Twille fashion line

Magents Footwear

Magents Casual Footwear

Franc Elis - formal long sleeve shirts

Franc Elis – formal long sleeve shirts

brand identify for fashion label FRANC ELIS

brand identify for fashion label FRANC ELIS

Joburg Shopping Festival

Gauteng Tourism Authority, Visa and the City of Johannesburg are pioneering a new concept to promote shopping as an experience in Johannesburg.

According to Barba Gaoganediwe, Senior Manager: Destination & Corporate Communications at Gauteng Tourism Authority Shopping as part of the big city urban lifestyle offering is a major draw card for Joburg and Gauteng in particular.

We receive both domestic and regional visitors whose sole reason to travel to our destination is to look for inspiration, check on the latest fashion and lifestyle trends, shop for both personal and retail resale usage. The Joburg Shopping Festival is therefore our response to this need especially from nearby provinces and our South African Development Community (SADC) region.

Through the development of retail services and offerings, shopping tourism can serve as a platform for urban regeneration by adding value to areas heretofore less visited by tourists. Cities utilize shopping and retail experiences to boost the appeal of the destination, supporting economic growth and income generation.

Shopping tourism and cities form a symbiotic partnership. This is very much true in the case of Joburg and Pretoria (Tshwane) to a certain extend as we have seen new neighborhoods’ which are anchored by shopping and lifestyle hubs like Melrose Arch, Parkhurst, Rosebank, Manlyn, Brooklyn and Sandton. Inner City revitalization programmes in Braamfontein and Maboneng have created new neighborhoods’ and experiences which locals and international visitors are now frequenting.

It is for this reason that this activation programme is intended to package and present to the market all these as part of a bigger lifestyle offering with a call to ACTION to spend your Spring and Summer periods in Johannesburg-Gauteng and immersing yourself with these world-class experiences under the golden skylines.”

Joburg Shopping Festival is taking place from 30th October until 2nd November.

Joburg Shopping Festival pullup banner

Joburg Shopping Festival billboard in Komatipoort before Lebombo board gate into Mozambique

Joburg Shopping Festival billboard in Komatipoort before Lebombo board gate into Mozambique

Annual major events that are hosted in Johannesburg and Pretoria respectively attract a large number of tourists into the province each year. These events include the following:

The tribute concert is the only major annual live music entertainment event in the country to exclusively feature South African superstars and emerging musicians and groups.

  • Joburg International Arts Alive Festival

Joburg Arts Alive International Festival, is an arts festival celebrating creativity in a variety of artistic genres.  Johannesburg hosts South Africa’s premier celebration of the arts when the annual Arts Alive Festival hits the streets and theatres of the city every September since 1994. For ten days Johannesburg transforms into a giant stage where artists, actors, directors and musicians display their formidable gifts to appreciative audiences.

With an international line-up of top artists and an exciting mix of home-grown talent, Joy of Jazz has contributed to the cultural exchange between artists and many international performers have met their local counterparts and subsequently collaborated on various projects.

This year marked the first time that Joy of Jazz relocated to a new venue at Sandton Convention Centre, previously being hosted in Newtown Cultural Precinct over the years.

The motive and driving force behind South African Fashion Week is the ‘Business of Fashion’. They recognise the positive impact that a flourishing fashion design industry can have not only on South Africa’s economy but in the celebration of the diversity of our indigenous fashion identity.

As South Africa’s internationally recognised fashion institution, SSAFW has in the past eleven years been a major stimulator of the South African fashion industry. The platform continues to create awareness of, and a desire for local brands and we believe this will ultimately bridge the gap between our retailers, clothing and textile manufacturers on the one hand and our nascent community of fashion designers on the other, to forge a truly South African fashion culture.

4 days, 9 main venues, many exceptional performances, dozens of fringe venues and countless additional events. The first Joburg City Festival is taking place on 2 – 5 Oct 2014.

Absa, a member of Barclays, is throwing its weight behind this year’s Joburg City Festival, a four-day arts and entertainment extravaganza that celebrates the re-emergence of the inner city as a commercial, creative and residential centre, rich in culture and diversity.

The main Festival programme covers more than 10 inner city hubs, namely Absa Campus, Braamfontein, Constitution Hill, the Fashion District, Ferreirastown (Western Edge), Fordsburg, Maboneng, Marshalltown (Corporate Mining District), Milpark, Newtown and the Retail District. Absa Campus and Newtown Junction will be focal points in terms of events and logistics.

A Festival fringe programme includes art, film, music, poetry and theatre, as well as food, drink and a number of inner city tours. Further announcements will be made in due course.

Modelled along the Durban July concept, though at a smaller scale, this is Johannesburg’s premier horse racing event. Fashion addicts on the day showcase the latest trends while horse betting takes place raking in revenue into the province of Gauteng. This year the event takes place on 29 November 2014, Turffontein Racecourse.

South African Mission in Mozambique

South African Mission in Maputo where staff from the South African Embassy resides hosted an open day where we got the opportunity to meet some South Africans working for the South African Embassy in Maputo.

Maputo street hawkers

My greatest pet peeve about Maputo are the street hawkers…they’re annoying to say the least. They don’t take no thank you, no matter how hard you try, they’ll pester you to buy their wares. As you can see on this photograph, they were selling their wares at all access points to the hotel. You give them your attention, you’re in for a long ride…until you buy something. 

Southern Sun Maputo signage

my hotel room 441 at Southern Sun Maputo

my hotel room 441 at Southern Sun Maputo

Front for Liberation of Mozambique (FRELIMO),

we arrived in Maputo during a campaign season with FLERIMO the only visible political party campaigning for the forthcoming elections. From what I witnessed…no other political party was campaigning. Where ever we went, only FLERIMO posters were visible. FLERIMO stands for Front for Liberation of Mozambique.

Acting Mozambican to SA - Brain (centre)

Neo Merafi (South African Tourism), Barba Gaoganediwe (Gauteng Tourism Authority) and Brian (center) Acting South African Ambassador to Mozambique

ANASTACIA MUCAVELE Concierge Manager at Southern Sun Maputo

Anastacia Mucavele, Concierge Manager at Southern Sun Maputo taking us on site inspection sharing information about the recent revamp.

Author: Muzi Mohale

Hi there, am your host and I blog about the tourism industry in South Africa. You're also welcome to contribute your expert content on matters affecting the industry. You can reach me on muzi[at]tourismedition.com

Share This Post On

Leave a Reply