Gold Brands to open 10 Café Rouge outlets locally in next five years
Johannesburg, 28 April 2017 – Leading South African fast-food franchising company Gold Brands is bringing to our shores top established UK casual-dining brand Café Rouge.
“Café Rouge has been going strong for over 25 years and, with 95 outlets across the UK, has become a household name there,” says Stelio Nathanael, chief operating officer of Gold Brands, explaining the rationale behind the decision to bring the hugely popular brand to South Africa. “South Africans are always hungry for new, exciting dining experiences, and Café Rouge will definitely fill this gap.”
Starting with just one fast-food outlet in 2012, Gold Brands has built up an impressive portfolio of casual-dining outlets, catering to a wide array of tastes and budgets, across the country. The roll-out of 10 Café Rouge outlets is part of their plan for the next five years.
Café Rouge offers authentic French food in a Parisienne-style setting. Extremely popular with both locals and tourists, the bistro has also become a destination for many in the UK, with busy outlets across London and the UK’s main cities.
“South Africans love to socialise, and Café Rouge is the perfect place to enjoy a fantastic meal with your nearest and dearest,” says Praxia Nathanael, chief executive officer of Gold Brands.
Fresh ingredients and traditional French cooking methods are the unkept secret to the restaurant’s ongoing success. Tapping into a trend for all day dining, the menu features eggs benedict, fresh patisseries and baguettes; alongside a core selection of French classics such as Poulet Breton; Steak Frites; Moules; and Confit de Carnard.
In addition, a specials board will be updated daily and ongoing menu innovations will draw inspiration from its French heritage. To accompany the food, expert sommeliers have selected a range of exquisite wine to accompany each dish.
Top South African architects Pattichides and Partners will create the French-bistro-style look that is Café Rouge, complete with iconic French artwork. “We chose Chris Pattichides to spearhead this project as he has vast experience in his field, and has worked on top brands across the country,” says Stelio.
The first South African Café Rouge will open its doors in Johannesburg in July.
By, Lebogang Serapelwane