INDABA 2013 bids farewell to business cards, unveils INDABA Connect

INDABA 2013 brings an awesome new technology that’s going to make it super easy for delegates to connect and exchange information. Information will all be stored on a single little gadget, making it easy to carry around and ensuring that, by the end of the trade show, you have a database of contacts that are especially relevant to you, and that are easy to look up and transfer into your own office database.

The days of carrying hundreds of business cards around INDABA – cards that are either your own or cards of people you’ve met and intend to get in touch with later – are over.

The trouble with business cards – super useful as they are – is that they get lost and they get dog-eared. It’s not always easy after the fact to put faces to the many cards you have collected over the four days of the trade show. They are also made of paper and contribute significantly to the carbon footprint of big global trade shows.

All delegates will be provided with an INDABA Connect device as they first enter the show. Using the device is easy, and will be made easier through INDABA Connect assistants on hand to help throughout the venue for the duration on INDABA and through instruction boards conveniently placed around the trade show.

“We know,” says head of e-Marketing at South African Tourism, William Price, “that technology that does not make life easier for people is technology not worth having. INDABA Connect has been designed with this in mind. It’s going to make INDABA so much easier for anyone who is there to meet people, to network and to do business. A simple touch is all it takes to save all the information you will need to build a really useful business database this INDABA.”

This is a simple, but powerful platform that allows information, contact details, images and presentations to be easily shared among show delegates. By simply touching a delegate or exhibitor’s tag at an exhibitor’s stand, presentation, event or activation, users will have all the information attached to their online INDABA Connect profile, which will make getting in touch easier and more productive than sharing business cards, brochures and CD-Roms or USB sticks. This will also enable better engagement for delegates before, during and after the show – allowing for more meaningful connections at INDABA this year.

The Matchmaking diary system, designed to facilitate important business connections between exhibitors and buyers at INDABA, will again be in place.

INDABA will take place from May 11 to 14. For more information on the show and for details on how to register to attend, visit

Author: Muzi Mohale

Hi there, am your host and I blog about the tourism industry in South Africa. You're also welcome to contribute your expert content on matters affecting the industry. You can reach me on muzi[at]

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