Johannesburg City Tourism Association is born…

Johannesburg City Tourism Association (JCTA), an organisation aimed at promoting and developing travel and hospitality in the inner city and surrounds, officially launched on 27 September 2012 at the exclusive rooftop lounge, Randlords in Braamfontein.

The decision to start JCTA was taken by a group of key role players in the hospitality, transport, retail and travel agency sectors in the Johannesburg CBD and Braamfontein,  who saw a gap for a collaborative body representing all those involved in various facets of tourism in the city.

“Johannesburg is such a diverse, dynamic and energetic city with vast potential to grow urban tourism like all the major cities in the world like London and New York. The formation of JCTA will provide a platform to strengthen and forge partnerships and relationships amongst members and industry to share information, challenges and solutions for the greater benefit of the city.  It also offers the opportunity to put collaborative effort in what we the role players have to offer to local and international visitors.  An example of this is the recent Standard Bank Joy of Jazz, where hotels and event organisers in the City put together “Joy Of Jazz” packages for visitors,” says JCTA acting Chairman, Isaac Chalumbira.

Chalumbira said the official launch was aptly timed for September, a month celebrating both Heritage and Tourism month.

The JCTA logo depicting a complicated network of pinheads emphasises the overlapping connections between people and places.


Presently the association is being run by an “Action Team” which is has registered the company and drafted a constitution. The team is inviting the following sectors to sign up as Founder Members of JCTA:

  • Associations and Agencies;
  • Destination Management Companies;
  • Education,
  • Business and Politics;
  • Hotels and Hospitality;
  • Precincts and Security;
  • Travel, Tour and Walking Tours.

For more information, please contact the JCTA Secretariat:

Author: Muzi Mohale

Hi there, am your host and I blog about the tourism industry in South Africa. You're also welcome to contribute your expert content on matters affecting the industry. You can reach me on muzi[at]

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