Limpopo most visited destination – Stats SA
Limpopo Tourism Agency would like to take this opportunity to welcome with excitement the announcement of the Domestic Tourism Survey 2016 (DTS 2016) (January – December) which was released by the STATS SA.
The survey reaffirmed Limpopo’s position as the most visited tourist destination in the country for a second year in a row. In 2015 and 2016, Gauteng, Limpopo and Western Cape were the most popular destinations for day Travellers, whereas tourists (those who undertook overnight trips) mostly preferred visiting Limpopo.
In 2015 the second most visited province by tourists was Eastern Cape followed by KwaZulu-Natal. A different trend was evident in 2016 where Gauteng was the second common province visited by tourists followed by KwaZulu-Natal.
The DTS 2016 findings reflect a general pattern of decline in domestic tourism over the past two years as associated with economic stagnation and re-prioritization of consumer spending that has taken place in the country during that time.
The number of day trips decreased from 44, 3 million in 2015 to 39,4 million in 2016. Overnight trips also declined from 45,4 million in 2015 to 43,0 million in 2016. An actual total expenditure on domestic overnight trips increased from R62 billion in 2015 to R63 billion in 2016. A different pattern was seen in day trips with a decrease in expenditure from R25 billion in 2015 to R23 billion in 2016. This increase in expenditure between 2015 and 2016 on overnight trips has largely been driven by increased spending in the higher living standard measure subgroup (LSM 8–10), as individuals and households from the lower living standard measure groupings were significantly less likely to travel in 2016 than in 2015.
As much as we welcome the news that we are the most visited tourism destination domestically, we are equally worried about the decline in day trips and overnight trips which is a huge reason for concern for us and especially for the tourism product owners who are in the accommodation sector.
VFR (Visiting Friends and Relatives) remains a common trend and a way of traveling in the country, Nearly 3 out of 4 people who undertook overnight trips opted to stay with friends and relatives rather than pay for accommodation. However, there were about 14,8 million paid bed nights spent on overnight trips in 2016.
It is against this background that we would call upon the industry to come up with favorable packages that will encourage the average Travellers to stay longer and make use of the various accommodation establishments in the province.
Furthermore we also call upon the people of our beautiful province to rally behind the “I Do Tourism” national campaign, ‘I Do Tourism’ is an initiative that seeks to remind South Africans of the importance of the tourism industry and the role citizens can play as advocates for South Africa and for tourism.
The purpose of the campaign, according to SA Tourism, is to show the economic and social value of tourism in South Africa. President Jacob Zuma and Tourism Minister Tokozile Xasa officially launched ‘I Do Tourism’ at this year’s Tourism INDABA which was held at the Inkosi Albert Luthuli International Convention Centre during the month of May.
The Province has an obligation to contribute to the realization of the country achieving 5 million trips in five years, that is, in 2022. The tourism authority, Limpopo Tourism Agency, is making efforts to ensure that the Province contributes a higher number of trips in the province resonating with its higher number of tourists to the province.
#IDoTourism #WeDoTourism #Golimpopo