The Maslow to host 8th Hotel Investment Conference Africa

The internationally acclaimed, 8th annual Hotel Investment Conference Africa (HICA) will be hosted from September 14th to 16th 2014, at The Maslow hotel in Johannesburg, South Africa.

The conference is moving back to Johannesburg which is widely regarded as Africa’s business centre – the gateway to the Continent. To grow this premier hospitality development and investment platform, the Tourism Business Council of South Africa (TBCSA), continuing its partnership with Pam Golding Hospitality and has joined forces with the Gauteng Tourism Agency and HDG Africa Advisory – a hospitality consultancy firm with operations in both South Africa and the United States.

HICA is an established business to business networking platform, focussed on strengthening the position of Southern Africa and the sub-Saharan Africa region, as viable investment destinations for the international hotel and investment community.

The event brings together the hospitality industry’s senior executives and decision makers of the top hotel operating and management companies in the world. As sub-Saharan Africa’s leading hotel investment conference, no event on the annual calendar connects to the region’s high net-worth private investors with government, the banking and private equity community with a “lets do business” agenda.

TBCSA CEO, Mmatšatši Ramawela says the move to Johannesburg was a strategic one, following three successful years of hosting HICA alongside the annual Tourism Indaba in Durban, KwaZulu-Natal. “When we moved HICA to Durban in 2011, it was with the aim of drawing attention to the synergies which exist between tourism investment and destination marketing.

Three years later we are happy to say that we have made significant headway in achieving this goal. Moreover, hosting HICA in Durban has helped to cement investment as a key priority in the broader tourism development and investment agenda for KwaZulu-Natal as a Province.

Sharing his thoughts on the announcement, Stuart Smith, MD of HDG Africa Advisory says it was a positive move. “Johannesburg is widely regarded as sub-Saharan Africa’s business concourse, but also the center of hospitality for the region’s leading hotel operating and management companies.

So, it’s a great move for the conference and for the industry’s development community, as South Africa provides the vision for what is possible for the Continent”, he said.

Pam Golding Hospitality CEO and long-standing HICA supporter, Joop Demes added that moving the conference to another city augurs well with the future of HICA. “The move is a positive step and contributes towards the realisation of the organisers vision of ensuring that HICA evolves into a premier pan-African event. We want to see an increased level of participation by other industry players from the region in 2014”, says Demes.

Whilst the theme, programme and list of speakers are yet to be finalised, next year’s conference promises to be ‘bigger and better’. “Although we cannot reveal much at this stage, we are in the process of formalising partnerships with a number of  local and international industry players and have a few tricks up our sleeves for 2014”, Ramawela concluded.

Author: Muzi Mohale

Hi there, am your host and I blog about the tourism industry in South Africa. You're also welcome to contribute your expert content on matters affecting the industry. You can reach me on muzi[at]

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