Mauritius Tourism eyes South Africans

The Mauritius Tourism Promotion Authority (MTPA) has appointed Meropa Communications as its South African marketing and public relations representative as of February 2016.

The MTPA has pinpointed South Africa as a key market within Africa, and increased focus will be placed on promoting the destination to the South African public in close cooperation with the travel and tourism trade.

In spite of the current economic downturn and the weaker Rand, the MTPA is enthusiastic in its endeavours to improve figures, setting new targets for the coming financial year – ready to welcome more South Africans to the island over the next 12 months.

Meropa, on behalf of the MTPA, will promote Mauritius in South Africa as a diverse tourist destination by implementing an integrated marketing strategy. This will include PR and advertising campaigns, collaboration with the local tourism industry, implementing various promotional activities and ensuring that relevant and timely information is always made available to tourists on Mauritian facilities, infrastructures and services and activities available to them when visiting the island.

“The MTPA is confident in the island’s value proposition as more than a beach destination. An array of diverse and authentic experiences awaits travellers in search of a cultural, religious, gastronomic, sporty or tropical escape from their everyday lives” says Kevin Ramkaloan, Director of the MTPA.

It is also a popular and professional setting for meetings and business activities, emphasises Ramkaloan. “Our hotels and ground operators offer a rich choice of options and solutions for the South African MICE sector.”

With no visa needed, a favourable Rand-to-Rupee conversion rate and being a mere four-hour flight away, the long-standing relationship between Mauritius and South Africa is set to see tourism numbers rise as more South Africans flock to the picturesque destination.

“Whether in search of surf, sun, honeymooning, the ‘wanderluster’ experience or a family-friendly holiday, Mauritius remains a top-choice destination with a wide selection of helpful local travel agencies and tour operators to provide advice and make arrangements.

“Mauritius offers the opportunity to embark on an adventure tantalising all five senses year-round,” explains Ramkaloan.

Author: Muzi Mohale

Hi there, am your host and I blog about the tourism industry in South Africa. You're also welcome to contribute your expert content on matters affecting the industry. You can reach me on muzi[at]tourismedition.com

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