Newmark Hotels concludes Motswari sales, marketing and management contract

This week, Newmark Hotels and Motswari Private Game Reserve announced they will enter an agreement, with Motswari joining Newmark’s already prestigious portfolio under a sales, marketing and management contract.  As one of the founding properties of the Timbavati Reserve bordering the Kruger National Park, the Motswari brand holds over 30-years of heritage and history, entrenched in an ethos that is not unlike that of Newmark Hotels.

Both visionaries in their fields, with Newmark’s Managing Director Neil Markovitz and his family being the first hoteliers to introduce hotel accommodation at the V&A Waterfront, the Geiger and Markovitz families have almost mirrored each other in their operations.  Both ensure caring service and involvement of their entire teams, calling on each person’s personality which in turn feeds the pride and passion clearly evident to their varying clientele.

Through two generations, Motswari Private Game Reserve has been proudly family-owned and operated and the lodge’s success in recent years can be attributed, at least in part, to Marion Geiger and her husband Fabrice who will continue guaranteeing the standards of the brand and of guests’ experience.  The selection of Newmark Hotels as the lodge’s management company is based on their ideal match of ethos and values, which will surely result in an almost natural transition of operations.

“We are extremely excited about this development.  By adding a safari element to our portfolio we are able to offer accommodation links in the Kruger National Park and Cape Town. This is undoubtedly a merging of likeminded people both wishing to continue to do business in their unique way,” states Neil Markovitz.

Working closely with Evelyn Millard and her team, Newmark has begun the integration process which will see Motswari officially become part of the Newmark portfolio as of 01 March 2013.

Evelyn has a tangible passion for the lodge making her the ideal candidate to guide this process.  Evelyn, now nearing retirement after 20-years in the tourism industry, will remain active at Motswari managing reserve and traversing protocols.

“It gives me a great sense of peace knowing that the service and care that is synonymous with Motswari will continue under the Newmark way,” commented Evelyn.

Neil concludes: “Maintaining the ‘Motswari experience’ is our first priority, and is in a way a tribute to the great family who has poured their hearts and souls into this classic safari product. It is a true honour to be associated with the Motswari team and to be given the opportunity to continue the phenomenal reputation they have established.”

Author: Muzi Mohale

Hi there, am your host and I blog about the tourism industry in South Africa. You're also welcome to contribute your expert content on matters affecting the industry. You can reach me on muzi[at]tourismedition.com

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