Portfolio Collection embraces the app market

Indaba visitors looking for Portfolio Collection’s guidebook can find the latest copies, sporting a brand new cover, on display at an eye-catching stand that is one of the talking points of Indaba this year.

The 100% recycled stand has been conceptualised and created by innovative young designer and artist Heath Nash, who in his own words ‘makes cool stuff’ from other people’s trash.

The stand is something completely different for the brand, but in keeping with Portfolio’s clean and classic feel it is chic and elegant in white. It features unique, handcrafted elements made from salvaged items – for example, the guidebooks are on show atop stylish pedestals fashioned out of used bleach bottles.

For added intrigue we suggest you visit the stand on Day 1 and see if you can spot the mysterious, almost invisible man in white.

New custodians of the Portfolio Collection brand, Ian Solomon and James Delaney, are excited about taking the brand forward while harnessing its strong heritage of providing trusted places to stay.

“We’re making some inventive changes to the look and feel of the brand and anticipating positive feedback on our new guidebook cover available at Indaba this year,” says Delaney.

Indaba delegates are a-twitter about the newly designed Wedgwood blue cover which features subtle embossed detail and a pristine new logo crafted by the Portfolio design team, aimed at capturing the attention of a sophisticated younger traveller.

More good news from Portfolio is the announcement that their iPad App has been launched in time for Indaba. The App, downloadable via the App Store, offers users clean, simple and elegant browsing and a booking functionality icon on their iPad.

Familiar faces from the Portfolio team are hosting the stand – consultants Wendy Dwight and Renee Vermeulen will be on hand to chat along with Relationship Manager Kirsty Anderson, and head of Business Development, Raze Katz.

Contact Kirsty on 021 702 1236 or kirsty@portfoliocollection.com to set up an appointment, or pop in any time at stand ICCV002

Author: Muzi Mohale

Hi there, am your host and I blog about the tourism industry in South Africa. You’re also welcome to contribute your expert content on matters affecting the industry. You can reach me on muzi[at]tourismedition.com

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