PR Worx lands Qantas Airways PR account

Qantas Airways has appointed Johannesburg-based communications agency, PR Worx to strengthen the awareness of the airline’s services in South Africa and further develop Qantas’ position in the corporate travel market.

Qantas Regional General Manager Africa Michi Messner said public relations support in South Africa is key in effectively communicating the wider benefits to customers when flying with Qantas.

“PR Worx has successfully and professionally assisted Qantas on a number of projects since 2010 and we are pleased to appoint the agency full-time to help promote our daily Boeing 747 services from Johannesburg to Sydney,” said Messner

Managing Director of PR Worx Madelain Roscher said the team was looking forward to building on the successes already achieved for Qantas during its three-year project based relationship.

“We feel very proud to work with Qantas and look forward to delivering compelling and effective communications solutions for the Australia’s national carrier, and will communicate the benefits of their daily direct service to Sydney and connections across Australia,” said Roscher.

Qantas first began operations in South Africa in 1984 and has grown its services to operate daily non-stop Boeing 747 services between Johannesburg and Sydney.

Author: Muzi Mohale

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