Saxon Boutique Hotel appoints Americas representation

The Saxon Boutique Hotel, Villas and Spa is proud to announce their appointment of new representation in the Americas, commencing August 1 2013. The announcement will be made in conjunction with Travel Week in Las Vegas the same week.

Echoing his current vision to select only the finest and passionate hoteliers to contribute to the future growth of the Saxon, Managing Director, George Cohen, personally selected Querido Representation Co., which is based in Vancouver and headed by the company owner and director Carlos Quereda.


Quereda’s name and reputation in this industry is well established, with some 16 years’ experience with The Leading Hotels of the World, and he will have an inherent strategy of driving sales in North, Latin and South America for the Saxon, pushing all guest segments. Previously the Director of Sales and Marketing at Marbella Club and Puento Romano, Spain, Quereda now represents only the finest family-owned hotels in his select portfolio. With all hotels in his portfolio being members of The Leading Hotels of the World(LHW), his passion and great enthusiasm for the industry is evident in his company vision.

“One needs to have a passion and love for what you do and I began my company to showcase spectacular properties with a unique and personalised service focus, and to support these unique properties by being their “ambassador” in The Americas and provide the Luxury Travel Industry with a tailor made service for their very special clientele,” remarked Quereda.

The Saxon Hotel, Villas and Spa, as well as Shambala Private Game Reserve will join an incredible portfolio of hotels, namely Terre Blanche Resort and Spa in Provence, France, Borgo Egnazia in Puglia, Italy, Hotel Puento Romano and Marbella Club Spain and Masseria San Domenico in Puglia Italy.

“I am very excited with the appointment of Querido Representation Co. which not only solidifies our current objectives to become a market leader, but strengthens our sales strategies in the emerging markets. The Saxon has long had an esteemed reputation in this region and with Mr Quereda’s appointment we will drive more sales and awareness for both the Saxon and Shambala offerings,” added George Cohen, Managing Director of the Saxon.

The Saxon Boutique Hotel, Villas and Spa is proud to announce their appointment

Author: Muzi Mohale

Hi there, am your host and I blog about the tourism industry in South Africa. You're also welcome to contribute your expert content on matters affecting the industry. You can reach me on muzi[at]

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