The Chairperson of the SA Tourism Board, Dr Tanya Abrahamse, today announced that Mr Sisa Ntshona has been appointed as Chief Executive Officer of South African Tourism.
“Sisa has displayed the right attributes for this position. He is an energetic leader for an everchanging world, with its challenges and opportunities for the growth and sustainability for South Africa’s tourism,” said Dr Abrahamse.
“He has more than 15 years’ experience in leadership roles in a range of sectors, both within and outside the tourism sector. He has proven strategic capability, strong entrepreneurial flair and strong commercial experience, having managed and run business operations successfully across the African continent and in the Middle East. His ability to infuse commercial objectives with an impact-driven focus is both relevant and suitable for this key role as CEO of SA Tourism.
“Sisa will lead SA Tourism into a new era of business sustainability through increased cooperation with the tourism industry, as we aim for a greater contribution to SA’s developmental goals and inclusive growth. He will focus on the catalytic role of the organisation to deliver growth in the number of international leisure and business tourists to our shores, as well as stimulating the potential for domestic tourists to enjoy our beautiful country,” said Dr Abrahamse.