Speed marketing affords #INDABA exhibitors to meet global buyers

South African Tourism, the owner and host of Tourism INDABA, is serious about giving South African tourism products and services lucrative platforms and opportunities to grow their businesses.

Taking place during the three-day trade show, from Saturday 7th to Monday the 9th of May 2016, INDABA Speed Marketing sessions are part of the many initiatives that will see travel and tourism exhibitors from across South Africa take centre stage to sell their products and services to buyers from across the world.

Exhibitors will have five minutes to demonstrate to between 170 and 200 global buyers that as entrepreneurs they understand how to operate, market and package their offerings in line with local and global trends.

INDABA speed marketing sessions started five years ago and have grown to be an invaluable opportunity for exhibitors to expose their offerings to buyers and potentially contribute towards increasing their sales. This year guarantees a variety of products offering a combination of desirable experiences that are part of the unique and enriching destination that South Africa is.   

The diverse tourism offerings will be showcased under the following themes over the three days:

  • World heritage sites & Culture in partnership with Moja Heritage Collection
  • Safari in partnership with Tourism Grading Council of South Africa and the Tourism Enterprise Partnership (TEP)
  • Adventure in partnership with Dirty Boots.

“South Africa is a country that boasts an array of memorable experiences and services with great value for money. Buyers can expect a diverse list of activities, from natural wonders and sites rich in history; far and away wildlife reservations and bush lodges; deep sea odysseys products; as well as the opportunity to ascend colossal coastal cliffs. It is all a showcase of a collection of unforgettable experiences that make South Africa the award-winning world-class tourism destination it is,” says Chief Marketing Officer, Margie Whitehouse.

Well-known and likeable comedian Donovan Goliath will perform both the roles of MC and entertainer. In-between presentations he will keep buyers engaged by sharing light-hearted sharing stories about South Africa.

“We know INDABA Speed Marketing sessions are popular, we are expecting this year’s sessions to be attended by between 170 and 200 global buyers. As South African Tourism we are grateful to our partners that have worked with us as we continue to showcase exhibitors and add value to their participation at this all-important INDABA speed marketing sessions. We are confident the exhibitors will grab this opportunity with both hands and will use it to grow their businesses” adds Whitehouse.  

INDABA Speed marketing sessions would not be possible without the support of the following great partners:

  • Moja Heritage Collection which catalogues South Africa’s cultural attractions and places of historical interest beautifully packaged in print and on an easy-to-use app.
  • Tourism Grading Council of South Africa (TGCSA) established back in year 2000 and continues to be the only recognised and globally credible quality assurance body for tourism products in South Africa.
  • Tourism Enterprise Partnership (TEP) which facilitates the growth, development and sustainability of small tourism businesses in South Africa.
  • South Africa adventure holiday and activity guide book and website, Dirty Boots, which has over the years offered comprehensive and information on the best adventure operators in the country.

INDABA speed marketing sessions will take place at the Inkosi Albert Luthuli Convention Centre, ICC Room 22 daily; scheduled to start at 08h30 and end at 10h00.

The following Products will be on offer at the INDABA 2016 Speed Marketing sessions:


Day 1 May 7th 2016



Day 2  May 8th 2016



Day 3 May 9th 2016

Maloti-Drakensberg World Heritage Site

 Echo Africa Safaris and Transfers

Ocean safaris

O.R Tambo Cultural Precinct

Sanbona Game Reserve Gondwana

Drifters Adventours

Richtersveld Cultural & Botanical Landscape

Shamwari Bayethe Lodge

EcoTraining Marketing

Credo Mutwa Cultural Village

Simeliza Tours

Wild 5 Adventures

Springbok Experience

Pumba Water Lodge

Offshore Adventures

Sophiatown Tours

Eco Training CC   

Southern Right Charters 

iSimangaliso Wetland Park

Riverdene Lodge (Shamwari Game Reserve)

Hakuna Matata Charters

Labour on the Pilgrim’s Rest Goldfields – Pilgrim’s Rest Museum

Sarili Lodge (Shamwari Game Reserve)

Bill Harrop’s “Original” Balloon Safaris

Voortrekker Monument

Echo Africa Safaris and Transfers 


Venda Culture Experience at Mashovhela Bush Lodge

Buffelsdrift Game Lodge

Tri Active Events 

Table Mountain National Park World Heritage Site

Eco Training CC 

SA Forest Adventures

Freedom Park

Eagles Crag Lodge (Shamwari Game Reserve)

Ocean Odyssey

Point of Human Origins

Inkosi Tours & Tranfers

Tenikwa Wildlife Rehabilitation and Awareness Centre 

The Cradle of Humankind World Heritage Site

Inkwenkwezi Private Game Reserve

 Cape St Francis Adventure Centre

Luthuli Museum

Ntwanano Tours   

Marine Dynamics

Robben Island Museum

Kruger Adventure Lodge   

Cango Wildlife Ranch

Mapungubwe Cultural Landscape World Heritage Site

Sanbona Game Reserve Tilney Manor

Tri Active Events Management 

The Genesis Route

Sabi Sabi Bush lodge

Chokka Trail

SANBI – Pretoria National Botanical Gardens

Kruger Via Canyon Safaris


Vredefort Dome World Heritage Site

Jock Safari Lodge

Jeffreys Bay Adventures


 Nghelekele Ya Nga Co Operative    


Author: Muzi Mohale

Hi there, am your host and I blog about the tourism industry in South Africa. You’re also welcome to contribute your expert content on matters affecting the industry. You can reach me on muzi[at]tourismedition.com

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