Tourism Authority of Thailand appoints Lesley Simpson Communications
The Tourism Authority of Thailand (TAT) has appointed Lesley Simpson Communications (LSC) as its representative in South Africa, with immediate effect.
Wasting little time, the TAT will launch straight into action with travel trade workshops at the end of May. Senior representatives from the Bangkok and London offices, accompanied by 30 Thai product owners, will be on hand to meet and update South African travel agents in Johannesburg and Cape Town.
LSC Managing Director, Lesley Simpson, anticipates the challenge of the new representation with enthusiasm. “There has been a gap in the TAT’s South African presence of late, and we look forward to filling it,” she states. “With each year, Thailand attracts an increasing number of South African arrivals, drawn by the destination’s value for money, hospitality and diversity of attractions.”
Through LSC, TAT’s services to the trade will include supply of brochures and information, marketing assistance, product development and predominantly media liaison.
The upcoming Johannesburg workshop is set for the afternoon of Tuesday, May 28 at the Radisson Blu Gautrain Hotel in Sandton. The Cape Town event takes place at the Radisson Blu Hotel Waterfront in Granger Bay on Friday morning, May 31. The workshops will commence with a trade briefing, followed by a free-flow session where product owners will man dedicated meeting stations. Each event will culminate in the drawing of a lucky prize. Invitations are in the process of being distributed.
As a PR and communications company dedicated to the travel & tourism hospitality industry, LSC has 24 years’ solid experience to offer. The company’s current portfolio of clients includes hotel groups and safari operators, as well as one of Africa’s most reputable airlines.