Tourism KwaZulu-Natal attends Meetings Africa

Tourism KwaZulu-Natal (TKZN), in partnership with the Durban KZN Convention Bureau (KZN CVB), will be attending Africa’s most respected meetings, incentives, conferences and exhibitions (MICE) event, Meetings Africa, in Johannesburg, from 18 -21 February 2013.

Meetings Africa is an exceptional prospect to gain understanding into the worldwide business tourism industry. It offers marketing solutions to business tourism players and showcases products and services from this key sector of the tourism space. Products, suppliers and destinations get an opportunity to meet buyers and strike deals at the event.

TKZN will be participating together with 14 companies from the province ranging from professional conference organizers (PCOs), event management companies, tour operators, hotel groups and corporate gifting companies.

Buyers who will be attending Meetings Africa are currently in the province to sample first hand some of the tourism offerings available in KZN as part of the pre-tour programme that began on 16 February. The second group of buyers will arrive after the convention, from 21 to 24 February 2013. Buyers will be taking tours of the majestic Moses Mabhida Stadium, the Durban ICC and Olive Convention Centre. They will also visit the Hluhluwe uMfolozi Game Reserve and get a taste of traditional Zulu Culture at Shakaland.

Today (19 February 2013), KZN participants will have an opportunity to network with buyers at a dinner that will be hosted by the Durban ICC and the KZN Convention Bureau.

The Durban KwaZulu-Natal Convention Bureau is very optimistic about the prospective business event or meetings, incentive and exhibition business and critical networking it will engage in with the business tourism community at Meetings Africa 2013″, stated James Seymour Chief Executive Officer of the Durban KwaZulu-Natal Convention Bureau.

“The Durban KZN CB, with support from TKZN, has managed to pull together a substantial provincial exhibition stand for this trade show which will feature important KZN business tourism venues of the like of the Royal Showground’s, Coastlands Hotel Group, University of KwaZulu-Natal and the Karkloof Spa. In addition the Durban KZN CB will promote the entire business event offering of Durban and KwaZulu-Natal, having a special dinner with some 20 key business event decision makers during the event. Over and above that we will be engaging in over 30 one-on-one appointments with key buyers”, said an up-beat James Seymour.

“As the province, we want our tourism players to form key and strategic relationships on the African continent, more global and African associations, to use the countless resources that are available in our province to further boost our event hosting and conference delivery,” says Mr Khoza, Chief Executive of TKZN.

“Our focus for the next five years is to bring more visitors and business from the continent to KZN, and this ties in well with the Meetings Africa theme of ‘Advancing Africa Together’,” continued Mr Khoza.

The South African National Convention Bureau (SANCB) has put together a programme that is designed to deliver maximum value to all delegates. The events will include educational sessions, like the Greening Forum, and SAACI Special General Meeting. The ICCA Africa Chapter will also engage its members through meetings and presentations at the session. A Future Leaders Forum Africa, that will give final year tourism students opportunities to learn from experienced people in the events industry, and a Decision Maker’s Forum, where public sector leaders will also come together to discuss the socio-economic impact of business events on cities, provinces, municipalities and counties, will be held.

Author: Muzi Mohale

Hi there, am your host and I blog about the tourism industry in South Africa. You're also welcome to contribute your expert content on matters affecting the industry. You can reach me on muzi[at]

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