Upper Eastside Hotel rebrands into DoubleTree by Hilton

Hilton Worldwide announced the official opening of the first ever DoubleTree by Hilton hotel in South Africa – DoubleTree by Hilton Cape Town – Upper Eastside.

Owned and operated by Upper Eastside Hotel (Pty) Ltd under a franchise license agreement, the newly renovated, upscale full-service property is located in Cape Town’s upcoming district of Woodstock, a dynamic area which is home to an abundance of fashionable art galleries, boutiques, music bars and trendy restaurants. The hotel becomes the fifth Hilton Worldwide hotel in South Africa and the third DoubleTree by Hilton hotel in Africa.

Rudi Jagersbacher, president, Hilton Worldwide, Middle East & Africa said: “ Opening is a significant milestone for Hilton Worldwide as we underline our commitment to tourism development in South Africa and broaden visitor choice by bringing our third brand and our fifth hotel to this growing market.  Cape Town, in particular, is an award winning city of adventure, gastronomy and cultural attractions and currently one of the most popular destination resorts in Africa.”

Accommodation ranges from executive rooms and suites to luxury, two-storey duplex loft rooms located on the penthouse floor with panoramic views of the city’s most popular landmarks. With both business and leisure guests in mind, DoubleTree by Hilton Cape Town – Upper Eastside offers a wide range of amenities, including nine meeting rooms, a 350 -capacity function room and 24-hour fitness and business centres. Discerning guests can also enjoy Liberty’s Restaurant with its seasonal á la Carte fusion-style menu created by executive chef Simon Kemp. Kemp is renowned for his professional creativity and attention to detail. Guests and locals who wish to unwind can visit the eStreet Bar and Lounge, which is open for cocktails and drinks every evening until 1 a.m., with live entertainment on Tuesdays and Thursdays.

John Greenleaf, global head, DoubleTree by Hilton said: “I am delighted we are making our debut in South Africa in such an inspiring location and with a property that will both impress and delight.  The newly upgraded DoubleTree by Hilton Cape Town – Upper Eastside offers superb facilities in a city that will help to extend our commitment to welcome the world’s travellers to key destinations.”

Guests of DoubleTree by Hilton Cape Town – Upper Eastside will enjoy the characteristic features of more than 330 DoubleTree by Hilton locations in 28 countries around the world including a warm welcome for every guest at check-in with the brand’s legendary chocolate chip cookie, an array of upscale amenities and guest services, rewards from the Hilton HHonors guest loyalty program, and a unique and committed culture of care. Gold and Diamond HHonors members will also receive complimentary breakfast and high speed Wi-Fi access.

Mike Flax, chairman of Upper Eastside Hotel (Pty) Ltd, owners and operators of the converted hotel said: “The city’s status as an attractive tourism and events hub is becoming globally recognised and the opening of DoubleTree by Hilton Cape Town – Upper Eastside will help meet the growing demand for first class, branded accommodation.”

Positioned at the southern tip of Africa, Cape Town is one of the most popular tourist destinations for travellers to the Continent.  Known as the ‘Mother City’, Cape Town is a celebrated winemaking region and boasts world famous landmarks such as Table Mountain and Cape Point.  The city is also a primary MICE destinations playing host to numerous festivals and events including high profile conventions such as the World Economic Forum in May 2013 and the Design Capital Exhibition in 2014.  Leisure travellers will note the prestigious 2012 World Travel honour awarded to the city as Africa’s Leading Beach Destination.

Author: Muzi Mohale

Hi there, am your host and I blog about the tourism industry in South Africa. You're also welcome to contribute your expert content on matters affecting the industry. You can reach me on muzi[at]tourismedition.com

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