Wilderness launches YouTube channel for training its staff
The concept of Wilderness TV has taken a digital platform and transformed it into a virtual training environment for staff. The system puts the learning process into the hands of the staff, allowing them to log on whenever convenient and use the opportunity to develop their skills and knowledge through a video interface, which demonstrates effective and efficient techniques and standards in all aspects of hospitality from coffee, to wine, to housekeeping, cocktail-making and much more.
Furthermore Wilderness TV, complete with its own novel jingle, is essentially the company’s own internal “YouTube” and, while used primarily as a training tool, has also seen rapid development as a fast and effective communication platform, empowering staff and allowing them to see what is happening in other countries and operations within the Wilderness Group instantly and graphically. This is revolutionary in remote environments such as those in which we operate: the forests of the Congo Basin, savannahs of Botswana, deserts of Namibia and other far-flung destinations.
Aside from a training and communication platform for staff, it is also envisaged that Wilderness TV will eventually be made accessible to guests in some of the camps as a way of sharing even more interpretive detail of the local environment, partnerships and unique features, as well as some of the group’s truly inspiring staff and conservation success stories that make our conservation and safari organisation so exceptional.
Wilderness TV will also be hosted on a new online portal – “The Wilderness World.” This platform will shortly be made available to travel partners across the world, allowing them to log in and learn more about the world of Wilderness. Agents already have access to the “We are Wilderness” blog, which will feed into the portal as well as the noticeboard, offering camp news and general news about the company and its non-profit organisations. All users will be able to provide feedback and also to hold their own discussions about the content they see.
These initiatives underline again our commitment to staff development and inspiration and of course to the travel trade. Blending cutting-edge modern digital technology with the grounded authenticity of the oral tradition is somehow a uniquely African innovation.