Zulu Kingdom hosts French media
South African Tourism and Tourism Kwazulu-Natal have teamed up to host the second edition of the French Info Cup, an annual event which this year features a trip to South Africa by 30 of France’s most influential and thought-leading radio, television and print journalists.
The Info Cup is an annual media sporting competition and networking event, which usually takes place in the prestigious ski resort of Courchevel in Savoy in France. For the last two years, however, it has been hosted by SA Tourism’s French office, successfully for the first time in the Western Cape last year, and this year from 6-10 February 2013 in the Kwazulu-Natal province.
The journalists, many of whom are television anchors, producers and presenters from France’s major media outlets, will notably from today experience safaris in the Hluhluwe Umfolozi Park, cruise among hippos and crocodiles at St Lucia’s Isimangaliso Wetland Park, classified as a UNESCO World Heritage site, while also experiencing Durban’s world-famous Ushaka Marine World at a Gala dinner.
France is one of South Africa’s most important tourism markets, with a total of 84,842 French tourists having visited the country between January and September 2012, up 15.4% over the same period in 2011. The Info Cup represents an important networking opportunity to give some of France’s most prominent media personalities a positive first-hand experience of South Africa’s tourism attractions and its people.
The journalists will record their Kwazulu-Natal experiences in a photo competition which will see their best images of the beauty and vibrancy of the Zulu Kingdom being displayed at a function in Paris in March.
All the journalists will be equipped with the same type of camera for the competition, which has five categories: animals, landscape, portrait, culture and urban. The winners of the competition will be selected by an independent jury and awarded at a glitzy Info Cup event in Paris in March.
“France is one of our most important tourism markets and we’re delighted that this group of some of the country’s most influential journalists have again accepted our invitation to get first-hand experience and knowledge of our destination. We’re also appreciative of our partnership with Tourism KwaZulu-Natal, which will help to showcase our country in a truly exceptional manner for an important group we are confident will return from their trip here as strong word-of-mouth advocates of South Africa’s qualities to a wide and influential audience,” said South African Tourism Chief Executive Officer, Thulani Nzima.
“As Tourism KZN, we are excited about the Info Cup coming to KZN for the first time. This presents us with a unique opportunity to showcase our province to members of the media who will be very influential in promoting KZN as a must visit destination. We are confident that their experience in KZN will live up to their expectations and without a doubt that they will return home as our biggest ambassadors.” said Tourism KZN Chief Executive Officer, Mr Ndabo Khoza.
Background on the first edition of the Info Cup in the Western Cape last year:
Four amazing days of shooting and fiesta, which took place from the Cape of Good Hope to Table Mountain and up to the Wine Route. Upon their return, the journalists selected two of their best pictures in order to compete in each category (which in 2012 were biodiversity, portrait, culture, around the wine and urban).
- Laurent Delsol, tourism reporter for TF1, awarded in the PORTRAIT and BIODIVERSITY categories.
- Guillaume Crouzet, former chief editor of l’Express Style, awarded in the AROUND THE WINE category.
- Sylvie Pinatel, reporter for TF1, awarded in the CULTURE category.
- Céline Bosquet, news anchor on M6, awarded in the PORTRAIT category.
Background on the Info Cup:
The Info Cup usually takes place in Courchevel (in the heart of Savoy in France, one of the world’s most famous and prestigious ski resorts) and Morocco. The event has now been held in South Africa for the last two years, confirming the strong will from the French media to strengthen relations within the international scene. The Info Cup has always encouraged authentic and modern citizen and social charter values, in respecting local cultures in a convivial atmosphere.